California’s hospitality community is thrilled to welcome the global travel industry back to the Golden State for U.S. Travel’s IPW Los Angeles in May 2024. Visit California and our partners are beyond excited to share even more of our beloved state with buyers and media through six incredible FAM tours following the tradeshow.

Discover firsthand what makes California the Ultimate Playground. From the beachy coast of Southern California and vast wilderness of the eastern Sierra Nevada mountain range to the lush redwood forests, rolling vineyards of wine country and otherworldly desert landscapes, our action-packed itineraries promise to serve up an abundance of once-in-a-lifetime experiences, iconic moments and take-your-breath-away vistas. Expect epic adventures, authentic local flavors and inviting hotels in destinations large and small. 

Thank you for your interest in the Visit California IPW Post FAMs. Unfortunately, our registration is full and we are no longer taking people for our wait list. 

We look forward to welcoming you to California in May!

Trip #1: Adventure on Tap | Featuring Los Angeles, Palm Springs, the High Desert and Eastern Sierras

Get ready for a mind-blowing journey with an outdoorsy bent! Behold the extraordinary diversity and drama of California’s legendary landscapes, traveling from the city to the desert and mountains. Witness astounding natural beauty, learn about Mid Century Modern architecture and wander through ghost towns. Sample globally inspired cuisine, discover wild western history and get your heart pumping on the trails and ski slopes (conditions permitting). And those are just the highlights! Please note this trip is best suited for those interested in being physically active. Departure Airport: LAX | Tour Dates: May 8 - 12, 2024

Trip #2: Strike Gold | Featuring Yosemite National Park and Gold Country

You only live once so why not go big?! This adventure will start with a quick flight up to Sacramento, the state capital, to embark upon an incredibly scenic and eye-opening outdoor adventure. Walk among giant sequoia trees and reach great heights in the Sierra Nevadas. You will never be the same again after experiencing the overwhelming majestic beauty of Yosemite National Park—think waterfalls, granite peaks and crystalline lakes. You’ll also learn about California’s storied gold rush and the colorful, rugged characters who came West to stake their claim on the state’s enticing opportunities. Visit charming mountain towns steeped in local lore and sip local wines as you savor bucolic rural vistas. Cheers will be in order to celebrate all the hallowed ground you covered along the way! Please note this trip is best suited for those interested in being physically active. Departure Airport: SMF | Tour Dates: May 8 - 12, 2024

Trip #3: From Valleys & Vines to Bridges & Pines  | Featuring Fairfield, Yolo County, Placer County, Sacramento & Lake Tahoe 

Expect the unexpected! Discover California’s colorful history and deep agricultural heritage as you travel around the Capitol corridor and into the High Sierras. Explore roads less traveled as you sip and savor boutique wines in Yolo County and Fairfield’s Suisun Valley. Dig into a dynamic culinary scene fueled by sustainable farms and see why California’s State Capital, Sacramento, is one of the country’s most exciting emerging culinary destinations. Learn about the Gold Rush in charming Placer County villages. And experience Lake Tahoe’s pristine alpine wonderland from every angle—on the water, trails and slopes (conditions permitting). Please note this trip is best suited for those interested in being physically active. Departure Airport: SMF | Tour Dates: May 8 - 12, 2024

Trip #4: Bay Area or Bust | Featuring Santa Cruz, The San Francisco Peninsula Coastline & San Francisco

If you think you know the Bay Area, this trip was designed to give you an entirely new view—and stoke your taste buds with a culinary journey for the books! The adventure begins in the quintessentially Northern Californian surf town of Santa Cruz, home to the world-famous Santa Cruz Beach Boardwalk and surrounded by giant redwood forests. Ride the waves of deliciousness as you visit the ag lands and vineyards of lush Santa Cruz County. Head north up the Pacific Coast Highway for more encounters of the rural kind along The San Francisco Peninsula Coastside, where you’ll dig into outdoor adventures, delectable farm-to-table cuisine and local seafood. The trip culminates in stunning San Francisco. Learn what’s new and reimagined in the ever-evolving City by the Bay while experiencing its iconic urban charms and award-winning dining scene. Bon appetit!  Departure Airport: SFO | Tour Dates: May 8 - 12, 2024

Trip #5: Central Coasting | Featuring Burbank, Santa Monica, Ventura County Coast, Santa Barbara, Buellton & SLO CAL

Road trips never looked and tasted so good! Get ready for the seaside glamor and star-powered culinary scenes of Santa Monica and Santa Barbara. See where movies are made in Burbank and ride bikes on Santa Monica’s famed strand. As you cruise up the coast, relish in the laid-back vibes of surf-centric Ventura County Coast, sail along The American Riviera and soar and sip in Buellton. Keep the flavorful good times flowing in SLO CAL between the collegiate charms of San Luis Obispo and bucolic Paso Robles wine country. That’s what we call living the California dream! Please note this trip is best suited for those interested in being physically active. Departure Airport: LAX | Tour Dates: May 8 - 12, 2024

Trip #6: SoCal Spectacular | Featuring Orange County and San Diego

Ready, set, play! Dive deep into the Southern California lifestyle with an Orange County-San Diego County doubleheader. From ball parks and theme parks to beach towns and luxury shopping, this action-packed itinerary includes stops in Anaheim, Huntington Beach, Laguna Beach, Carlsbad and San Diego. Channel your inner child at the original, fantastical Disneyland and go wild at the San Diego Zoo. Take in the visual creative splendor of the Pageant of the Masters. And find your stoke as you learn to surf, sink your toes in the sand and watch the sunset by the fire digging into gooey s’mores. We predict you’ll be plotting your next California adventure before it’s time to say your goodbyes! Please note this trip is best suited for those interested in being physically active. Departure Airport: SAN | Tour Dates: May 8 - 12, 2024